This is a story about numbers, lots of them- suffice it to saythat visibility scores merely refer to the amount of press that acompany or CEO receives; image scores to the same, after taking intoaccount the tonality of the article in question; and quality ofexposure to the percentage value of the image score divided by thevisibility score (more than 100 for CEOs and companies that receivemore good press than bad and vice versa)-and it is a story aboutimage, and image management. Yet, at another level, it is also astory about how India, as represented by its Fourth Estate, views BigBusiness. Going by the numbers, then, business, in India, is fastcatching up with politics, …
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